Dinny's website (who I must admit is my father) was quite a few years old and looked it. It was cluttered with a lot of unnecessary text and was not mobile responsive when an increasing number of people were coming to the site on mobile devices.
So we needed to focus the information on the site and make sure that anyone looking up the winery's address on their mobile phone would have access to the information they needed instantly.
We stipped it back so it just contained the key pieces of information and spread them over a few sections that could be swiped between.
We also streamlined his newsletter process considerably by integrating directly with MailChimp using their API.
You can see the site at: http://dinnygoonan.com.au